Digitalization is one of the key factors that contribute to a company’s growth. It can be more than the eradication of traditional and employing computers to log data – it is actually about building a new technique of doing business that focuses on client satisfaction, internal interaction, and the circulation of information. It is about being better, gaining presence over enterprise spend and making decisions with accurate numbers, as well as connecting your entire team to a common mission that drives scalable growth.
This can be a dynamic process that adjustments the ways businesses create and capture value in the marketplace. Additionally, it can accelerate the obsolescence of the firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive placement, firms must be constantly informed of digitalization’s effect on their BMs and the encompassing business environment.
To explore the impression of digitalization on a firm’s BM, qualitative empirical info were gathered from 12 interviewees doing work in two distinctive industries, auto and information. Due to the fact that equally industries are seen as different business models, this research design and style allowed for a great in-depth comparison of how digitalization impacts the inspiration of any firm’s BM.
The selection interviews revealed that inside the media sector, the impact of digitalization was felt the majority of clearly pertaining to value creation and value capture factors. This was largely due to the fact that the videos industry places strong emphasis on the customer visit their website channel, therefore causing digitalization to have an early impact on the company’s BM.